What Is Digital Marketing? Here's 6 Basic Definitions

There are many different ways to market your brand, and all of them have their strengths and weaknesses, but it is important to know the differences between digital marketing and traditional marketing. Here are six definitions that will help you better understand all the possible avenues of your marketing efforts.

It's no secret that digital marketing is the way of the future. With digital marketing, you can reach a wide audience with minimal effort and have an infinite number of different opportunities to advertise your business.

A Definition of Digital Marketing

Digital marketing is a type of marketing communications in which digital tools are used to help a business reach its target market. The main goal of digital marketing is to bridge the gap between companies and customers, and lead to increased sales.

Digital marketing is the process of using digital tools to create, engage, and analyze customer interest in a company or product. This includes social media engagement and advertising on platforms such as Google, Facebook, Instagram, and Twitter.

Online Marketing Defined

Digital Marketing is a broad term that includes many different aspects and the definition can vary depending on who you are talking to. However, these six definitions (provided by Gillian Fry) will help to break down exactly what this marketing methodology entails:

Digital Marketing is often equated with online advertising. However, a digital marketing strategy doesn't have to rely on SEO (search engine optimization), PPC (pay per click), and social media marketing to be effective. It can also include traditional co-marketing tactics like trade shows, print ads, and radio ads. Digital marketing can be used as an acronym for many things, such as "Internet Marketing," "Digital Media Marketing," or just "Marketing."

Inbound Marketing Defined

Inbound marketing is a type of marketing that focuses on attracting new visitors to a website through organic search engine optimization.

Marketing is the process of creating and implementing plans to build, strengthen, or revitalize a company's sales, revenue, and profits by influencing the behavior of those companies' customers.

Outbound Marketing Defined

Outbound marketing is a multi-channel marketing strategy which involves making direct contact with your customers. Outbound marketing uses various channels such as email, social media, blogging, and call center to reach potential customers.

Outbound marketing is when a company sends their material, usually in the form of advertising, directly to potential customers. Companies engage in outbound marketing for two reasons: to increase their sales and to build their brand recognition.

Location Based Advertising and Search Engine Optimization

The first thing that you need to know about digital marketing is location-based advertising. Digital marketing relies on the use of software, like search engines and social media apps, to solicit users for information. In addition to these apps, there are many types of social media sites that use location as a factor in determining how they can provide better service at their local areas. As a result, a lot more people have access to the internet, which has made it easier for companies to reach out to interested customers in their area.

Mobile Marketing

Mobile marketing is a promotional technique that uses technology to promote a brand, product, or service. It includes the use of mobile apps, text messages, and mobile websites on smart phones.

Digital marketing is a big new field, and very difficult to understand. As a result, there are many definitions of what digital marketing is and what it entails. The six definitions under the blog's title are the most basic ones, explaining the core concept of digital marketing.


The word digital marketing is a blanket term that covers a wide range of industries and their uses of internet marketing. In the simplest terms, digital marketing is the use of technology to promote products or services online. There are many different types of digital marketing, including search engine optimization, email marketing, social media management, and more.


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